From November 26 to 29, 2024, the 17th China Expressway Service Area Management Annual Conference was held at the Raffles Steigenberger Hotel in Nanchang. A client manager from Youplus attended the event as our representative, engaging with industry peers to explore innovative approaches for enhancing service quality in expressway service areas.

Conference Highlights November 26 The client manager completed registration and initiated preliminary exchanges with professionals from across the country. November 27 Observed the Expressway Service Area Skills Competition Finals, gaining insights into the exceptional performance of service area directors, teams, and convenience store managers. November 28 Attended the opening ceremony, awards presentation, and keynote speeches in the morning. Participated in parallel forums in the afternoon, where new industry achievements were unveiled. November 29 Joined a field visit to Nanchang North, Leigong’ao, and Lushan Xihai Service Areas, studying their innovative practices and management strategies.  

Key Takeaways The conference served as a vital platform for industry exchange, with leading experts sharing best practices in service area management. Notably: 5A-rated service companies were recognized for excellence, highlighting their multi-layered quality control systems, including: Self-inspections by individual stores Regional manager audits Mystery shopping investigations (a critical third-party evaluation method) Corporate compliance checks These measures have significantly reduced complaints, with some service areas achieving zero complaints, setting a benchmark for sustainable development.

Youplus’ Role & Future Outlook As a third-party mystery shopping provider, we gained valuable insights into the industry’s evolving trends: Smart service areas (digital transformation) Service quality enhancement Branding strategies Facility modernization The knowledge acquired will enable Youplus to refine our research services, ensuring they align with the industry’s demand for high-quality, forward-thinking solutions. Moving forward, we are committed to supporting expressway service areas in achieving high-quality development in the new era.