From May 21 to 23, 2024, Youplus's General Manager traveled to Cyprus in Europe to attend the annual conference of the International Mystery Shopper Association, themed "Doing Best What Matters Most." Elite professionals from the mystery shopper investigation field worldwide gathered in this beautiful country for in-depth exchanges and discussions. The organizers invited several industry experts who, through vivid case studies, shared their unique insights and practical experiences in this field. The conference was tightly packed and enriching, with Youplus's General Manager attentively listening throughout, finding the shared content not only rich and insightful but also highly practical.

In addition to the expert presentations, the General Manager actively engaged with other participants, discussing hot topics within the industry and exchanging views and opinions. These interactions not only broadened horizons and provided access to cutting-edge information but also facilitated the making of many professional connections.

During this annual conference, the current state of the mystery shopper investigation field was reviewed, and future trends were deeply explored. Topics such as the rise of artificial intelligence, street smart AI strategies, and visions for a future of authenticity, intelligence, actionable insights were shared. Naturally, for future developments, attendees held high expectations and visions. They generally believed that with continuous technological advancements and expanding application scenarios, the mystery shopper investigation industry would see an even broader development space. The industry would continue to innovate and progress, providing businesses with more efficient and accurate decision support, thereby creating greater value for society.

After the conference, Youplus's General Manager took the opportunity to tour the sights of Cyprus. He strolled through the ancient city streets, admiring the captivating natural scenery and experiencing the unique charm of the country.